Loop gifts

I conceptualized, designed and launched an online gifting store. to educate about e-gifting and offer a great selection of gifts

 
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Loop gifts is a store that features E-gifting as part of the Loop Commerce ecosystem. Users browse gifts via curated 'gift collections' or using the 'gift finder'. Gifts purchased in the store, are received via email and can be exchanged within the Loop network, before they ship

Achieved above industry standard conversion rates on loopgift.com, direct to consumer gifting website, despite introducing a new concept and brand to consumers; conceptualized, designed and launched in partnership with by PayPal

Wireframes

We had to put together wireframes, before the visual design was finalized, so that the developers could start wrok

 

What is a collection?

A collection is a a set of gifts 

 

Education 

Scope & Concept

I began by narrowing down the scope to support only the most likely and important use cases. Based on this, I created a minimal intuitive interaction model with a simplified approach to handling multiple users, privacy and security.

Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec ac fringilla turpis. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit. Quisque congue porttitor ullamcorper. Nullam sit amet nisi condimentum erat iaculis auctor.

 
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Mockups

I created working wireframe prototypes for the app and the device that I gradually changed into high fidelity prototypes by collaborating with Graphic and Industrial Designers, Electrical and Software Engineers, Product and Marketing.

 
 

Detailed Software Design

I prepared detailed specs mapping all process flows for all user and iOS initiated events (such as multiple threading) and network related events (such as WIFI and 3G connection errors). I defined an easy network setup based on the Belkin Wemo setup process. Each process included relevant screen/device layouts and definitions and shared with Software, Hardware and QA engineers.